Apple hid a secret message in its latest YouTube video

Shortly just after Apple’s iPhone 11 occasion yesterday, the business posted a drastically condensed “supercut” of almost everything they announced. Taking the two hour occasion and boiling it down to a small more than two minutes, they nonetheless handle to cover just about almost everything — from new iPads, to new Watches, to new iPhones. And they tucked a small Easter egg in there, whilst they had been at it!

Right here’s the video:

Very first spotted by Gcarsk on the r/apple subreddit, it’s quite a lot a blink-and-you’ll-miss-it kinda point. Hell, you may possibly miss it even if you don’t blink, as it’s only on screen for a couple of tenths of a second. I had to speedy-fire hammer the space bar to pause the video extended sufficient to grab the screenshot under. The frames flash on screen riiiight just after the narrator says “the best-selling PC” at about the 1:23 mark.

The frames jab at the classic Blue Screen of Death that you may possibly see when anything goes genuine incorrect on a Windows computer system, announcing that “Error 09102019” (a nod to the occasion’s September 10th, 2019 date) has occurred:

apple message

See all the numbers at the bottom? If you recognize that as binary, you likely see exactly where this is going. A hidden message inside the hidden message!

Pop these into a binary-to-ascii converter, and a new bit of text is revealed. Don’t really feel like typing out all these ones and zeroes? Right here’s the complete text of the message:

Error 09102019

This is just a believed. But it may possibly be good to have some sort of easter egg message in right here for the difficult core Apple fans that will quit the video.

01010011 01101111 00100000 01111001 01101111 01110101 00100000 01110100 01101111 01101111 01101011 00100000 01110100 01101000 01100101 00100000 01110100 01101001 01101101 01100101 00100000 01110100 01101111 00100000 01110100 01110010 01100001 01101110 01110011 01101100 01100001 01110100 01100101 00100000 01110100 01101000 01101001 01110011 00111111 00100000

01010111 01100101 00100000 01101100 01101111 01110110 01100101 00100000 01111001 01101111 01110101 00101110&#8243

And — spoiler alert — the translated/decrypted text:

“So you took the time to translate this? We love you.”