DirecTV Now’s rebranding to ‘AT&T TV NOW’ is officially rolling out

AT&T’s reside Television streaming service, DirecTV Now, is finding a new name. The enterprise in July announced that the service would quickly be rebranded to AT&T Television NOW at some point later in the summer season. The enterprise right now confirmed that alter is officially rolling out.

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The enterprise teased the rebrand’s launch on its Twitter account this afternoon, but didn’t clarify what it meant by “whole new look.” Several assumed the tweet referred to the truth that DirecTV Now brand — which nevertheless remains across all app platforms and social accounts — will lastly be removed.

A enterprise spokesperson confirmed the tweet was connected to AT&T’s prior announcement of the name alter.

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That getting stated, the AT&T DirecTV Now apps haven’t but been updated in the app shops, so this is the initial news that the name alter is imminent. (The spokesperson could not speak to the precise timing of the rebrand’s arrival).

AT&T had previously explained that DirecTV Now prospects would see the rebranding go reside about the exact same time that the new AT&T Television service started its pilot testing.

The latter is the enterprise’s new household Television service that doesn’t demand a satellite. Alternatively, it provides reside Television and on-demand titles more than a broadband connection, plus a cloud DVR, and access to thousands of streaming apps like Netflix and Pandora, as properly as a voice remote powered by Google Assistant.

Screen Shot 2019 08 13 at 2.29.47 PMEach AT&T Television NOW and AT&T Television will make use of the exact same AT&T Television app on mobile devices and on their Television’s huge screen. There will be no alter for present DirecTV NOW subscribers beyond needing to re-accept the terms of service to continue streaming.

The DirecTV Now app will update automatically to turn into the AT&T NOW app when the adjustments go reside, the enterprise stated.

DirecTV Now rebranding isn’t the only alter to AT&T’s streaming plans in current months.

The enterprise also rolled out value hikes and new bundles for DirecTV Now prospects, punted on its original plans for a multi-tiered WarnerMedia streaming service, and final month announced its new HBO Max service would as an alternative launch in spring 2020 for slightly a lot more than the HBO NOW subscription of $14.99/month.

The new name for AT&T’s reside tv streaming service comes at an opportune time, as the DirecTV Now brand has been in the headlines due to a practically 3-week-lengthy blackout of CBS stations though the providers negotiated a new carriage agreement.

That deal had impacted 6.6 million people today across DirecTV Now, Direct Television, and AT&T’s U-Verse in quite a few key cities like New York, Chicago, and LA. A new agreement was reached final week, just ahead of the anticipated announcement of a CBS-Viacom merger.