Light Field Lab raises $28 million to rethink the 3D TV

3D TVs may possibly have grabbed all of the headlines a decade ago at CES, but the tech by no means identified a beneficial inroad into customers residences. Not everybody has provided up on them, although they appear a bit unique now.

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Light Field Lab, a Bay Location startup that emerged from stealth two years ago, desires to develop holographic screens that allow viewers to see “volumetric” 3D with no wearing unique glasses. You won’t only see depth in the pictures, you’ll be in a position to physically move about the show and see new perspectives of the action, providing you the sensation that the digital content material is floating mid-air.

“Light field” technologies has had a rough go locating its way to market place. Lytro, which was establishing light field capture cameras, was purchased by Google for a pittance and Magic Leap was unable to crack the technologies for its initial augmented reality item even just after raising billions.

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Light Field Lab hopes that the tech advances they’ve produced for light field displays will be sufficient to get customers onboard at some point, although the organization undoubtedly has a lot of residual troubles from the 3D Television era left that have to have new options believed up.

For now, Light Field Lab isn’t focused on at-dwelling light field encounter, rather they want to develop a modular platform that lets entertainment venues stack collectively tons of their devices to build big 3D video walls that provide a really exclusive 3D encounter.

It’s a bold prospect but the organization now has millions of VC dollars to carry it out.

Light Field Lab announced now that it has scored a $28 million Series A from Bosch Venture Capital and Taiwania Capital with additional investment from Khosla Ventures, Samsung Ventures, Verizon Ventures, and Comcast also investing, amongst other individuals. Final year, the organization raised $7 million from Khosla Ventures and Sherpa Capital.

Even though Light Field Lab will initially target big format place-primarily based entertainment venues, a version of its holographic technologies will eventually be created for the customer market place. “Although Light Field Lab will initially target large format location-based entertainment venues, a version of its holographic technologies will ultimately be developed for the consumer market,” a press release from the organization reads.