Google proposes new privacy and anti-fingerprinting controls for the web

Google today announced a new long-term initiative that, if fully realized, will make it harder for online marketers and advertisers to track you across the web. This new proposal follows the company’s plans to change how cookies in Chrome work and to make it easier for users to block tracking cookies. Today’s proposal for a […]

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Facebook unveils new tools to control how websites share your data for ad-targeting

Last year, Facebook CEO Mark Zuckerberg announced that the company would be creating a “Clear History” feature that deletes the data that third-party websites and apps share with Facebook. Today, the company is actually launching feature in select geographies. It’s gotten a new name in the meantime: Off-Facebook Activity. David Baser, the director of product […]

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TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app

TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — like […]

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Why startups ads are taking over the subway

If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you board, you may find yourself walking through a station filled with colorful startup ads. And once you’re actually […]

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8 million Android users tricked into downloading 85 adware apps from Google Play

Dozens of Android adware apps disguised as photo editing apps and games have been caught serving ads that would take over users’ screens as part of a fraudulent money-making scheme. Security firm Trend Micro said it found 85 individual apps downloaded more than eight million times from the Google Play — all of which have […]

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Corey Weiner is taking over as CEO of mobile ad company Jun Group

After 18 years at the helm, Mitchell Reichgut is stepping down as CEO of Jun Group, with COO and President Corey Weiner taking over as chief executive. The news comes just about a year after Jun Group was acquired by Advantage Solutions, but Reichgut said the acquisition was a “non-factor” in his decision. “I think […]

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WebKit’s new anti-tracking policy puts privacy on a par with security

WebKit, the open source engine that underpins Internet browsers including Apple’s Safari browser, has announced a new tracking prevention policy that takes the strictest line yet on the background and cross-site tracking practices and technologies which are used to creep on Internet users as they go about their business online. Trackers are technologies that are […]

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Most EU cookie ‘consent’ notices are meaningless or manipulative, study finds

New research into how European consumers interact with the cookie consent mechanisms which have proliferated since a major update to the bloc’s online privacy rules last year casts an unflattering light on widespread manipulation of a system that’s supposed to protect consumer rights. As Europe’s General Data Protection Regulation (GDPR) came into force in May […]

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The Navy taps YouTube creators for its latest recruiting campaign

The US Navy is turning to YouTube creators for help in finding technical recruits. Captain Matt Boren, the chief marketing officer at US Navy Recruiting Command, told me that in that while past recruiting efforts have focused on TV and other traditional media, that’s no longer the best route to reach the post-millennial generation. “For […]

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