A popular video downloader app for Android has been found generating fake ad clicks and unauthorized premium purchases from its users, according to a security firm. Snaptube, which boasts some 40 million users, allows users to download videos and music from YouTube, Facebook, and other major video sites. The app, developed in China, is not […]
Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce, and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real-time based on extensive product catalogs that may contain […]
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook should ban campaign ads. End the lies. Facebook recently formalized its approach to political advertising, declaring, “We don’t believe, however, […]
These are dark days for trust — darkest of all for marketers and advertisers. Only 3% of people trust marketing and advertising. We have no one to blame but ourselves.
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
London and Tel Aviv based VC firm 83North has closed out its fifth fund at $300 million, as we reported earlier. It last raised a $250 million fund in 2017 and expects to continue the same investment mix, while tracking developments in emerging areas like healthcare AI and autonomous vehicles. In a conversation with general […]
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Publisher adtech startups Taboola and Outbrain merge in $850M deal to take on Google and Facebook The content recommendation rivals — […]
On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing for mobile has also closed a huge funding round. IronSource, which has built a video ad network and user acquisition technology for mobile app publishers, has […]
Some consolidation is afoot in the world of advertising. Taboola and Outbrain, rivals that both operate advertising-based content recommendation engines for publishers — which typically appear in the form of boxes at the bottom of articles online that feature a mix of stories from the publications themselves, plus ads and sponsored content from other sites […]
Imagine this. Instead of giving away your personal data so web giants can show you ads, you cut out the middle person and allow advertisers to pay you directly for your data. It’s a novel idea for a new startup that bills itself as a “data privacy” company. OzoneAI says it preserves users’ privacy by […]