YouTube’s new AR feature lets you virtually try on makeup while watching videos

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa’s makeup tutorial […]

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Facebook is exploring brain control for AR wearables

Facebook this morning issued a lengthy breakdown of recent research into BCI (brain-computer interface) as a means with which to control future augmented reality interfaces. The piece coincides with a Facebook-funded UCSF research paper published in Nature today entitled, “Real-time decoding of question-and-answer speech dialogue using human cortical activity.” Elements of the research have fairly […]

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AR headsets promise new enterprise productivity, but can the startups building them survive?

Just as the bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing. As Magic Leap and Microsoft have dropped hundreds of millions trying to spend their way into new tech modalities for enterprise customers, smaller players are […]

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YouTube’s new AR Beauty Try-On lets viewers virtually try on makeup while watching video reviews

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a notch with the introduction of a new AR feature for virtual makeup try-on right from the YouTube app. Called […]

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Reality Check: The marvel of computer vision technology in today’s camera-based AR systems

Augmented reality has the potential to instill awe and wonder in us just as magic would. For the very first time in the history of computing, we now have the ability to blur the line between the…

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The Statue of Liberty gets an AR app to celebrate its new museum

This week, the new $100 million Statue of Liberty Museum opens in the shadow of one of America’s most iconic landmarks. The 26,000 square foot space offers insights into the statue’s storied history, along with context for that majority of visitors who ultimately can’t make it inside the structure. For those who can’t don’t make […]

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Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of […]

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Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of […]

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