The secret of content marketing: Avoid high bounce rates

Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?

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6 steps to reduce churn for high volume subscription companies

Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into these customers…

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When to ditch that nightmare customer (before they kill your startup)

Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided we shouldn’t take. 

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