Master B2C Marketing Channels for Lead Gen

Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international corporation or small start-up, the […]

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How we set up phplist mail server for email marketing

Email communication continue to be one of the most extensive business tools. That’s why, customers often need an open source software for sending bulk email newsletters, marketing campaigns and more. PhpList mail server comes handy in sending large amount of emails simultaneously. At Bobcares, we often get requests from our customers to configure phplist mail […]

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How to Prevent Your Email from Being Flagged as Spam

At some point, almost every website owner will want to run an email campaign to help promote their site or business. It’s a great way to get the message out to as many people as possible, but it’s not as effective as it used to be. Why? The answer is spam filters. Spam filters have been designed to flag and remove suspicious emails that could be part of a scam or a means of delivering malware, and sometimes these filters might mistakenly see your emails as a threat. When a…

The post How to Prevent Your Email from Being Flagged as Spam appeared first on HostPapa Blog.

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MailChimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise, and then eventually going public or getting acquired has been around for as long as the myth of Silicon Valley itself. But the evolution of MailChimp — a notable, bootstrapped outlier out […]

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How to Build an Email List

Building an email list is the best way to create relationships with prospects. That’s because people will only subscribe to your emails if they want to hear from you! With a return of $44 for every $1 spent, email marketing remains the king of all marketing channels. So if you’re a small business, building an email list is probably the best marketing asset you can have for generating revenue in the long term. Think of it as your database of potential customers. It gives you the ability to reach the…

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An Introductory Guide to Email Marketing

If you own a small business, email marketing is one of the most valuable marketing channels available to you, and that’s not going to change any time soon. Here are some interesting statistics that demonstrate the effectiveness of email marketing: Email will be used by 3 billion people by the year 2020. That’s nearly half of the world’s population! 60% of respondents in a small business trends survey said email is their preferred way of communicating with companies that they’re interested in doing business with. $1 spent on email marketing…

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Infographic: 6 Digital Marketing Strategies for SMB

Small business owners have to wear many hats to keep their businesses afloat. That’s why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for…

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Tips For Maximizing Email Delivery Rates

Email campaigns represent a crucial part of any company’s marketing plans. Huge efforts are rightly invested in developing compelling calls-to-arms and smartphone-friendly message templates, with a growing focus on predictive automation techniques like curated item recommendations based on previous behaviors. However, these laudable aims will count for little if emails aren’t reaching their intended recipients….

The post Tips For Maximizing Email Delivery Rates appeared first on The Midphase Blog.

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Movable Ink adds augmented reality to email marketing arsenal

Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce light-weight augmented reality (AR) to their campaigns. Moveable Ink co-founder and CTO Michael Nutt says the company was looking for a way to provide customers with AR experiences with less […]

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