TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app

TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — like […]

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MIT built a better way to deliver high-quality video streams to multiple devices at once

Depending on your connection and the size of your household, video streaming can get downright post-apocalyptic – bandwidth is the key resource, and everyone is fighting to get the most and avoid a nasty, pixelated picture. But a new way to control how bandwidth is distributed across multiple, simultaneous streams could mean peace across the […]

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How should B2B startups think about growth? Not like B2C

Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you…

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What Is a Sitemap and Why You Need It

You probably spend a lot of time and effort making sure all the important pages of your website are optimized for search engines. You do this to increase the chances that your website will rank high in search results.  Yet, there’s a chance that not all of your website’s important pages will show up in search results, no matter how well optimized they are. The reason for that is search engines use automated discovery programs called web crawlers to “crawl” through your site and all its web pages. Once a…

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Twitter ‘fesses up to more adtech leaks

Twitter has disclosed more bugs related to how it uses personal data for ad targeting that means it may have shared users data with advertising partners even when a user had expressly told it not to. Back in May the social network disclosed a bug that in certain conditions resulted in an account’s location data […]

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How to Get Your Website Indexed by Google

Did you know that your website will not show up on Google if it’s not indexed? That’s how important indexing is! It’s the key to getting traffic to your website and unlocking organic growth. It’s also the start of your website’s SEO journey and the beginning of an important relationship you’ll have with Google. Indexing happens when a search engine recognizes pages of your website by crawling them using an automated discovery program called a spider. It catalogs your website’s pages on Google, giving them an identity through the URLs…

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Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise to discuss customer experience management

There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what you have learned about them. To help understand the challenges companies face building this kind of experience, we are bringing Segment CEO Peter Reinhardt […]

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What Are Web Push Notifications and How to Use Them

Small business owners are finding it harder and harder to get people’s attention these days. Formerly reliable communication channels like email, SMS messages, and display ads aren’t performing like they used to. Such is the ever-changing landscape of online marketing. Advancements in technology and new consumer behaviors keep business owners on their toes, always looking for the marketing channels with the highest visibility. Right now, people’s eyes are on notifications. Whether they appear on their phone or their desktop, web push notifications get a lot of attention. They’re clickable messages…

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Develop Your Word of Mouth Marketing Strategy

When I was a kid my father would tell me, “Never brag about yourself. If you excel at what you do, others will brag for you.” If you think about advertising, it’s a lot like bragging, isn’t it? Except, in this case, you’re paying to talk about yourself and get your differentiator in your audience’s […]

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