They say distance makes the heart grow fonder. While this saying has some serious clout in the love and friendship world, it’s true for the relationship between you and your customers too. Your customers are here to shop for the products and experiences they love and one of the easiest ways to disappoint them is through constant, irrelevant messaging or through making them all too familiar with your customer service call center.
The phrase “easier said than done” really applies to so many things in life. I laugh while watching the Olympics and a gymnast falls off the balance beam. I holler at my TV when a basketball player misses a well-defended layup. A singer misses a high note; a comedian’s joke falls flat. I can sit on the couch and chuckle at their misstep all I want, but really…it’s easier said than done.
YouTube Music is preparing to better challenge Spotify and others with the launch of three new personalized playlists, Discover Mix, New Release Mix, and Your Mix, said YouTube Chief Product Officer Neal Mohan, in an on-stage interview this morning at TechCrunch Disrupt SF 2019. Discover Mix, YouTube Music’s version of Spotify’s Discover Weekly, had already […]
Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music. Today, the company is introducing a new mobile experience which includes a dedicated “For You” tab where a continually updated feed of content is presented to users, including both music and podcast recommendations […]
Spotify is expanding its selection of personalized playlists with this morning’s launch of two new additions: On Repeat and Repeat Rewind. Both are focused on helping you revisit the songs you have kept replaying at various times. The former, On Repeat, will deliver your current obsessions — that is, the tracks you’ve played the most […]
Personalization technology can lead to better experiences as it allows apps to customize their content for each individual user. But it can also chip away at user privacy. A company called Canopy wants to change that. It has developed a personalization engine that works without requiring users to log in or even provide an email. […]
At Localytics we’re all about helping brands deliver engaging customer experiences driven by optimized personalization, that lead to deeper, long-lasting relationships. And like any savvy brand knows, nurturing a customer relationship takes more than a few broadcast push messages or a daily email blast. Customers expect brands to understand them and create interactions that are tailored to their preferences, interests and actions.
Target today announced its new, data-driven loyalty program, Target Circle, will launch nationwide on October, 6th, following a year and a half of beta testing in select markets. The program combines a variety of features including 1% back on purchases, birthday rewards, and personalized offers and savings designed to make the program more attractive to […]
Brands are constantly looking for new ways to reach and engage their users across platforms and through new channels. Web push is a new engagement channel that can help you optimize your omni-channel strategies. How can you know that web push is what you are looking for? To help you envision what web push can do for your organization we’ve outlined the 2 biggest benefits and 3 main use cases.
What is “web push” and how is that different from “app push?”