Apple Watch Series 5 review

Apple’s iPhones numbers may have suffered in recent years, but when it comes to smartwatches, the company remains utterly dominant. Recent figures from Counterpoint put Apple Watch growth at 48% year over year for the first quarter, commanding more than a third of the total global smartwatch market. Samsung’s myriad different models, meanwhile, put the […]

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Apple Watch Series 5 hands-on

The new Apple Watch is even harder to distinguish from its predecessor than the new iPhone. Given the fact that Fitbit’s smartwatches appear more and more Apple-like with every new generation, however, maybe the company’s onto something here. Like the iPhone, Apple hasn’t touched the Watch’s design for a while now, leading one to wonder […]

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Fitbit Versa 2 review

The Versa didn’t single-handedly save Fitbit, but it gave the struggling wearable company a way forward. The smartwatch demonstrated the potential for life beyond the fitness tracker. It also proved that Fitbit was finally ready to offer a product that could compete with the utterly dominant Apple Watch. Last year’s Versa Lite was, by all […]

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What to expect from Apple’s September 10 iPhone event

Here’s what we know for sure: Apple’s holding a big event on its campus at 10AM PT on September 10. Here’s what we almost certainly know for sure: The iPhone 11 will launch with a new camera configuration. There will be probably be three different models. From there, things get a bit more complicated. There’s […]

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Fitbit’s CEO discusses the company’s subscription future

At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focus on the company’s software play, with the big hardware announcement feeling almost rushed at the end. Along with an increased focus on health care providers and enterprise, much of its revenue strategy […]

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Fitbit’s Versa 2 smartwatch features Alexa and a better battery

The first Versa was a revelation for Fitbit. After falling flat with the Ionic, the company’s second true smartwatch finally delivered on the promise of high-profile acquisitions, including Pebble and Vector, with a smartwatch the could truly compete with Apple’s. In fact, the product helped jump-start Fitbit’s sputtering stock and appeared to be the first […]

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Fitbit cofounders James Park and Eric Friedman are coming to Disrupt SF

Ten years ago, a hardware startup launched a fitness device on stage at TechCrunch 50. The $99 gadget combined a pedometer with a diet monitoring system, designed to help wearers meet their fitness goals. Of course, a lot has changed for Fitbit in the intervening decade. The company has since become synonymous with fitness trackers […]

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Apple, Samsung continue growth as North American wearables market hits $2B

New numbers out of Canalys show strong continued growth for the North America wearables market for Q2. The market hit $2 billion value for the quarter, according to the firm, marking a 38% year over year growth. It’s not exactly earth shattering, but it’s steady for a category that felt almost dead in the water […]

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Misfit releases a new Wear OS smartwatch

It’s almost certainly no coincidence that Misfit’s new smartwatch bears more than a passing resemblance to the Fossil devices announced a week or two back. The one-time modular fitness startup has been part of the Fossil family since 2015, introducing its first full-on smartwatch two years later. The lines have continued to blur between the […]

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