The very first unit is named a film reminder ad, and it does precisely that —since studios typically get started promoting their titles months or even years just before release, they can now contain an Interested button in their Facebook advertisements, permitting customers to opt-in to a notification when the film is released. Then, on the Friday just before opening weekend, interested moviegoers will get a reminder pointing them to a web page with showtimes and ticket buy solutions from Fandango and Atom Tickets.
Meanwhile, a showtime ad is developed for a later stage of a promoting campaign, when the film is currently in theaters. These advertisements function a Get Showtimes button that will direct customers to that identical detail web page with nearby showtimes and ticket buy hyperlinks.
In Facebook-commissioned study from Accenture published earlier this year, 58% of moviegoers stated they learn new films on line, and that 39% are performing so on smartphones and tablets.
Jen Howard, Facebook’s group director for entertainment and technologies, told me that this really should offer the Hollywood studios (who, aside from Disney, are getting a rough summer time) with a seamless way to connect their advertisements with film ticket purchases. She also argued that it enables them to address “the full funnel” of viewer interest, and is “really starting to get them closer to a direct-to-consumer experience with moviegoers.”
Facebook says it’s currently been testing the ad formats with choose studios. For instance, Universal Photographs utilized showtime advertisements to market “The Grinch,” resulting in what Facebook stated was “a significant increase in showtime lookups and ticket purchases.”
Film reminder advertisements and showtime advertisements are now readily available to all studios in the United States and the United Kingdom.