Tech startups want to destigmatize sex

Sex, in spite of getting 1 of the most basic human experiences, is nonetheless 1 of these organizations that some advertisers reject, banks are hesitant to financially help and some investors do not want to fund.

Provided how sex is such a big element of our lives, it’s no surprise founders are seeking to capitalize on the space. But the concept of pleasure versus function, plus the stigma nonetheless connected with all-items sex, is at the root of the barriers some startup founders face.

Just final month, Samsung was forced to apologize to sextech startup Lioness just after it wrongfully asked the organization to take down its booth at an occasion it was co-hosting. Lioness is a intelligent vibrator that aims to boost orgasms via biofeedback information.

Sextech corporations that relate to the capacity to reproduce or, the capacity to not reproduce, do not generally face the similar issues when it comes to every little thing from social acceptance to marketing to raising venture funding. It appears to come down to the distinction among pleasure and function, stigma and the patriarchy. 

This is exactly where the trajectories for sextech startups can diverge. Some startups have raised hundreds of millions from regular investors in Silicon Valley whilst other individuals have struggled to raise any funding at all. As 1 startup founder tells me, “Sand Hill Road was a big no.”

A industry worth billions or trillions?