Adjust raises $227M to measure mobile ads and prevent fraud

Adjust is announcing that it has raised $227 million in new funding.

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The corporation, founded in Berlin back in 2012, has produced a wide variety of ad measurement and anti-fraud tools — CEO Christian Henschel mentioned the target is to “make marketing simpler, smarter and safer.” Adjust says it’s now becoming made use of in additional than 25,000 mobile apps for consumers like NBCUniversal, Zynga, Robinhood, Pinterest and Procter & Gamble.

It’s been almost 4 years considering that the corporation raised its preceding round of $15 million. Henschel (pictured above with his co-founder and CTO Paul Müller) told me the corporation was currently lucrative back then, and it’s continued to be lucrative although increasing income by an typical of 80 % every single year. So it raised additional revenue (a lot additional), he mentioned, “because we saw the opportunity … to grow our business even further.”

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Henschel pointed to 3 broad regions exactly where Adjust is arranging to invest and develop. Very first, there’s combating fraud, exactly where he mentioned the corporation was “very early,” 1st launching its mobile fraud prevention suite in 2016. It expanded its offerings earlier this year with the acquisition of Unbotify.

Second, he mentioned Adjust will continue to invest in automation and aggregation — an location exactly where it created an additional current acquisition, namely the information aggregation corporation Acquired.io.

“We’;re giving our customers the ability to get rid of the repetitive and boring tasks and really focus them back on thigns that human beings are very good at — that is creativity,” Henschel mentioned.

Lastly, the corporation (which currently has 350 staff in 15 offices worldwide) will continue to invest in buyer service and geographic expansion, especially in Asia.

Speaking of acquisitions, Adjust says it’s also partnered with Japanese marketing and advertising agency Adways and acquired Adways’ attribution tool PartyTrack. So naturally, you may assume that this new capital implies  even additional offers are in the performs, but Henschel mentioned, “Acquisitions are always tough — it’;s hard to find the right companies, and even harder to integrate them.”

In other words, he’s open to acquiring additional providers, but he mentioned, “We don’;t have any plans right now.”

This new round brings Adjust’s total funding to $250 million. It was led by Eurazeo Development, Highland Europe, Morgan Stanley Option Investment Partners and Sofina.

“Adjust reached profitability just three years after its creation, and has seen extraordinary growth since then,” mentioned Eurazeo Development’s Yann du Rusquec in a statement. “The company is ideally positioned to further expand its product and footprint throughout 2019 and beyond, cementing its position as one of the most successful global tech champions to come out of Europe.”