Not too long ago, Spotify was spotted testing a new customized playlist known as “Your Daily Drive,” that integrated each music and podcasts. Nowadays, the firm is officially launching this playlist in the U.S. in an work to far better cater to commuters who invest 70 billion collective hours behind the wheel, the firm says. The playlist incorporates the music you currently like along with other advised tracks — the latter equivalent to its flagship playlist Learn Weekly — as effectively as podcast news updates from The Wall Street Journal, NPR and PRI (Public Radio International.)
It may possibly also intersperse this mix with timeless music classics on occasion, the firm says.
The launch represents the 1st time Spotify has combined music and podcasts in a single playlist, and is element of the firm’s broader efforts in increasing its podcast listener base.
In current months, Spotify has invested in the podcast industry by way of acquisitions like Gimlet, Parcast, and Anchor — as effectively as in its programming, like the just-announced deal with Barack and Michelle Obama’s production firm, Larger Ground. It also hired former Condé Nast president of entertainment, Dawn Ostroff to lead its content material efforts.
Though Spotify has been speaking up its plans to bring its personalization technologies to podcasts, “Your Daily Drive” isn’t an instance of that just however. Alternatively, Spotify’s is focused on mixing its customized music with “timely world updates from reputable sources,” it says. This tends to make its news content material extra akin to anything like Alexa’s “Flash Briefing” rather than a tool that will assist you uncover new podcast programming.
Like Flash Briefing and other news update solutions, the “Your Daily Drive” will also refresh all through the day with fresh content material. That implies your commute house won’t function the similar tunes and news as your morning commute did.
The playlist could also provide a safer practical experience for these who drive, as they won’t have to continuously fiddle with switching in between stations, playlists or podcasts, to hear music and news. Investment in the auto space is a further interest for Spotify, as of late, as the firm has reportedly begun testing a voice-controlled hardware device that plugs into the automobile’s cigarette lighter/charging port.
“Your Daily Drive” arrives at a time when competitors in the podcast industry has been heating up. Pandora, in specific, has produced audio programming a concentrate following its acquisition by SiriusXM. It has lately turned its Genome classification technologies to podcasts, expanded its music-and-podcasts item Pandora Stories, and brought dozens of SiriusXM speak shows to Pandora as podcasts.
Meanwhile, at Apple’s Worldwide Developer Conference this month, the firm broke up iTunes into separate apps on the Mac, such as a committed Podcasts app. It also introduced a new podcast search function that leverages machine studying technologies to index the spoken words inside podcasts.
Spotify says “Your Daily Drive” is arriving right now to listeners in the U.S. It’s accessible from the “Made for You” section. A new “Driving Hub” for all items automobile is also rolling out, Spotify says.